The Digital Markets Act (DMA) is an EU law that takes effect on March 6, 2024. As a result of the DMA, in the EU, Google offers you the choice to keep certain Google services linked.
Google’s support site
So what does linking services really do for you?
When linked, these services can share your data with each other and with all other Google services for certain purposes. For example, linked Google services can work together to help personalize your content and ads, depending on your settings.
It doesn’t seem like unlinking will mean much, but but at least the option is there now – but only for EU/EEA citizens.
Thom Holwerda,
Well crap. With both apple and google officially taking this approach, that may be the end of American consumers benefiting from EU policy. Our own government is too corrupt to put a stop to corporate monopolies and abuse.