‘Dell 2.0’ To Focus on Customer Satisfaction

Computer manufacturer Dell is to focus on customer satisfaction, which it admitted on Wednesday it “had not done perfectly in the past”. The company is investing USD 150m in customer relationships this year, said chairman Michael Dell in New York on Tuesday. He hopes the business plan, called Dell 2.0, will reverse the flagging fortunes of the biggest computer maker in the world. Recent woes have included a poor quarterly earnings report and exploding laptop batteries.

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