People hoping for the demise of Web 2.0 social media won’t like the latest report from Universal McCann, which investigated the use of social media among 17000 participants in 29 countries. The report is the third instalment of a yearly investigation into the use of social media, and it concludes a worldwide rise in participation.The sharpest rise can be seen in the world of video clip websites such as YouTube and Vimeo. Where the first instalment of the study (Wave 1) in 2006 found that 31% of the respondents watched video clips online, the current study, Wave 3, found 83% using the internet to watch video clips. When it comes to publishing video clips online, only 39% of the respondents claimed to have done that.
A similar pattern can be found when it comes to blogging. The number of people that started their own blog rose 14% from last year, to 45%, leading to 184 million bloggers. Just as with video clips, the number of people ‘just reading’ and not publishing is far higher: 77% of the respondents read blogs. People mostly read personal blogs, and 64% of bloggers blog about personal life. Blogs are turning to multimedia too, as 61% posts photos, 29% post videos, and 24% upload music. Asia “leads the way”, as South Korea, Taiwan, and China lead the pack with 70%+ penetration when it comes to writing blogs.
The report also contains some other interesting figures regarding the blogging phenomenon:
56% Blogging is a good way to express yourself
36% I think more positively about companies that have blogs
33% I have a favourite blog that I read regularly
32% I trust bloggers’ opinions on products and services
31% Blogging is an important way to socialise with friends
Regarding social networking, 58% of the respondents have joined a social networking site. Unsurprisingly, the most popular activity among people on a social network is sending messages to friends (74%) and uploading photos (55%).
The report deals with various other social media activities too, such as ‘microblogging’ (Twitter), podcasting, photo uploading, and much more. The report can be downloaded free of charge from Universal McCann‘s website (click on ‘Wave 3’).
OSAlert has in it’s own way the power to put mostly some oppinions. The good thing is that is as a blog made by good persons to do that. It is somehow similar with Joel Spolsky but the worse thing is that sometimes it is flame-related blog. The power of the blog is anyway obvious, cause you will start believe that the person appear to you as being smart (cause knows so much things) and keep their oppinion as a true thing.
In rest, as any blog, OSAlert permit to comment on it, but sometimes appears which is great, a response to it.
OSAlert have give a lot of buzz about GNOME vs KDE, BeOS, AmigaOS and SkyOS (the great thing that the last one is really missing, both in desktop and in real life), and of course Vista.
The good thing is mostly the IBM-library knowledge links and some tutorials, but rarely happend.
In rest the overall impression is the starting one: OSAlert is (sometimes) a blog
Sounds like I better put a condom on my mouse, and probably wait for marriage before twittering!
…what never existed in the first place. Sites like moddb.com existed well before (2002) the term “social web” was ever coined, and it’s essentially the same as last.fm, but about games and mods.