Microsoft, Apple and Google are three of the world’s most influential tech companies. Billions of people use personal computing platforms, tools, or devices they supply or inspire.
From cloud, AI, smartphones, PCs, apps and more they’ve created a multi-ecosystem personal computing world that supports an increasingly-interconnected, and overlapping range of computing scenarios.
Personal computing is no longer restricted to desks as a sedentary experience. Nor are users completely liberated from that setting and capable of existing fully in the mobile space. They regularly transition from desktop to mobile and across ecosystems and devices because no single platform and device moves seamlessly with them across contexts. Microsoft, through Windows 10 and Surface, has embraced a platform and hardware philosophy that drives devices that conform to users’ contexts. Despite the smartphones success as mobile computing’s focus, Microsoft’s rivals may be missing an important industry shift.
Their platforms are not mutually exclusive, though – I use Google, Apple, and Microsoft platforms every single day. Take what suits you best from each of the platforms.
seems to be the idea of the article.
That and that we (Microsoft) have a better view of the future for personal computing (these days means what you can use in one hand) than anyone else.
I can see some elements of truth in that but simple to use devices will still rule the day IMHO.
IMHO, if MS really wants to suceed in this space they have to drop Windows entirely and develop an OS for the future.Oh, and it must not updates when MS thinks it should and drop this activation nonsense. That causes so many issues in the real world (i.e Outside the Redmond REality Distortion Field).
Make something that isn’t bloated. Something where we are not forced to use crappy browsers (yes Edge, I’m looking at you) and is above all secure, easy to use and reliable.
Fix your updates. Please can we end the crap shoot of W10 updates what inevitable bork a whole lot of devices when it is applied.
So, MS, you have a lot of good ideas but you really need to put your house in order before foisting them on the unsuspectin public.
Actually is more like Microsoft vision is to conform to what they (MS) think/want the users want, or maybe their AI want, not what the user actually want. See the recent article about the “improved update experience”. If you want the user to be in control, put the user in control, not deploy some software to make guesses for the user.
I think you hit it on the head with ^aEURoewhat MS thinks its users want^aEUR. Because I know so many people who would gladly return to the old XP style start menu. Not the Windows 7 or even Windows Vista start menu, but the old XP one, with its fly-out menus that made it so easy to find a program. Not this scrolling-inside-a-keyhole shit that everything since Vista on had to deal with.
^aEURoeTheir platforms are not mutually exclusive, though – I use Google, Apple, and Microsoft platforms every single day. Take what suits you best from each of the platforms.^aEUR
You need to check your privilege. Not everyone is a rich white cis man who can own multiple devices with multiple platforms.
Edited 2018-07-28 08:08 UTC
Noboby puts gun to your head and says “you can’t earn money”. People become rich by working hard, not by talking bullcrap about “privilege”.
You need to check your privilege, dude. Not everyone is a rich white cis man …
How come there are a lot of very, very rich non white men then? Some of the richest people in the world are not white and that number is growing rapidly.
Don’t feed it. Just don’t. Otherwise we won’t have intelligent discussions about the article at hand. Attention, no more, is what the three-letter trolls want.
Reminds me about one movie, based on real events, in which captured for slave trade blacks from Africa take over a slaver ship …the surviving crew tricks them and doesn’t return to Africa, instead landing on the shore of some NE state of the US. They get processed, later there is a trial to determine their fate… Anyway, at one point they are walking on the street while a free US black man rides a cab nearby, not reacting to their shouts (not in English…) for help, they wonder why that is, one of them says “he’s white”…
@agentj: On mobile, so links not at the tip of my fingers, but recent large-scale studies have shown that the vast majority of wealth is acquired via sheer luck. Luck of being born into the right family, going to the right school(s), parents knowing the right people, getting the right first few jobs, it all adds up. Actual hard work, from what I understand, factors into less than 2% of all wealth. And then you have the feedback loops of rent-seeking – once you acquire wealth, you can make that wealth work for you without lifting a single finger, catapulting you to even greater wealth. That alone accounts for over 60% of all wealth.
Edited 2018-07-29 01:57 UTC
I think you’ll find that a large proportion of the wealthy inherit their wealth.
Just by being a citizen of the Netherlands, Thom is fairly priviledged when compared to average (hard working…) human / you’re disconnected from the reality of the latter …which pretty much does have a “gun put to head” and hears ~”either you won’t earn much anyway for your hard work, or you’ll starve” (heck, NVM Thom, I am quite priviledged; I wouldn’t be able to get as comfy life as I have, with the amount of effort I put in, in some developing country – and I’m even in something between developing and developed, a post-Soviet late EU memberstate). Most of the world has quite low social mobility… (the actual measure of this stuff – how much of the outcome depends on your efforts, and how much on being born into right circumstances)
Sure, but if you have an iPhone you can run Microsoft and Google apps on it. Go with a used, older device, and you don’t need to be rich.
Not that I’m advocating using an iPhone, mind you, or anything even remotely related to Apple…
Who Talks like this? And when did “evil” to go out work hard, and be able to afford nice things with the fruits of your hard work.
If you want nice things stop Squawking about Pseudoscientific social theories, Get a job start at the bottom and work your way up by the time your 40 you will be in a position to buy all the stuff you want.
It doesn’t matter your race, Gender, Sexual orientation we all have to do the same thing work hard and contribute to society.
You’re out of touch with most of humanity – they start at the bottom, and they remain more or less there no matter how hard they work…
They should also keep in mind “comodity” software and hardware. Gone are the days when users did not have alternatives to consider.
Sure they may not have all the bells and wistles but generally they do cover a wide range of user requirements (i.e good enough for the price paid).